Deal with Brands Lab International could see label opening gastropubs and barbershops.
British brand Ben Sherman looks set to expand into branded real estate developments.
A tie up with Brands Lab International could see Ben Sherman opening branded gastropubs, boutique hotel lounges and barbershops around the world, reported Fashion United.
Brands Lab International will be targeting several global cities for the venture, which could roll out as early as autumn 2021, with sustainability and responsibly sourced materials playing a key role in project build and décor.
“The notion of turning traditional commercial enterprise on its head to create a broader sphere of environments for our audience feels like a natural progression,” said Talbot Logan, svp brand management at Ben Sherman. “As a brand that has close ties with youth culture for decades, where they live, socialise, dine, watch a movie or a live gig, it is equally as significant as where they choose to shop.”
“Our vision is to translate the shared rite of passage into socially-distanced eclectic spaces where our audience can feel at home in any city around the world as we come out of the pandemic, whether it be a Ben Sherman pub or barbershop lounge. They’ll enjoy an aesthetic and ambiance steeped in the brand’s heritage, with a modernised twist.”
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