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Gordon Ramsay trademarks new show name

Celebrity chef trademarks Bank Balance as he eyes merchandise including books, clothes and video games.

Gordon Ramsay has trademarked the name of his new TV game show for a raft of merchandise.

The celebrity chef and restaurant owner has been in talks to become a gameshow host, fronting a new series called Bank Balance.

The Sun reported that Gordon had applied to trademark ‘Bank Balance’ across a host of merchandise including books, magazines, clothes and video games.

The idea for the show – which has been pitched to ITV and is being tipped to be all about accumulating money – has been devised by Gordon’s own production company, Studio Ramsey.

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