Searches for festive items on the retailer’s website have increased 370%.
John Lewis has opened the doors of its online Christmas store earlier than ever before.
The move – made four months before Christmas Day and ten days before it launched the store in 2019 – comes after John Lewis saw festive searches soar by 370%, reported Charged, retail tech news in association with Retail Gazette.
The retailer has put the unseasonably early interest in festive items – such as Christmas trees, cards, wrapping paper and baubles – down to lockdown. There was also a 42% spike in searches for Christmas food on Waitrose during July and August.
“Christmas celebrations mostly take place in our homes and we have seen how the lockdown has made people think more about their homes, so perhaps we shouldn’t be surprised that people are already thinking about how they will decorate their homes this Christmas,” said Jason Billings-Cray, Christmas buyer at John Lewis.
“From the hundreds of emails from customers asking to be alerted when specific decorations become available it looks as if animal baubles will be the most popular this year with peacocks, squirrels and toucans topping the list of most wanted.”
Christmas items will be available in bricks and mortar John Lewis stores from September 25.
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