Team, headed up by Nicky Stanton, is seeking new partners.
For the first time in its history, The FA is managing its own licensing programmes in-house by a team headed by Nicky Stanton and including LIMA UK Rising Star 2015, Matthew Glynn.
Explaining the decision, Nicky Stanton, senior commercial acquisitions manager at The FA, points out that The FA, as a not for profit organisation, has a lot to shout about – not least its commitments to the game.
“Among the chief advantages will be that the greater revenues generated from licensed products will be ploughed back into football, at every level of our national game… from grassroots to Elite,” Nicky explained.
To this point, The FA has already invested over £100m over the last four years into the game to provide football for everyone and it’s The FA’s partners and consumers buying official product that enable The FA to consistently support the game.
Nicky anticipates licensees will profit from dedicated service and support from The FA team, creating stronger partnerships, while retailers will benefit from a closer relationship with The FA, who will aim to tailor products to their needs and consumer demands.
The net result is a closer working relationship between The FA and companies seeking to use the licence for their products – and who want to support The FA’s core aim of developing ‘Football for Everyone’.
The FA will also be supporting its licensees and retailers with the launch of a new style guide and design direction to help develop a new range of products. This will include a focus on specific consumer related products of all age ranges, including, for the first time, a children’s option.
“It is an exciting time for us as we look to partner with new sponsors and licensees and to become fully immersed in the world of licensing,” concludes Nicky.
