New collection will include bed linen, flannel blankets and a towel, arriving in August.
Boutique bedding specialist Dreamtex has teamed up with Endemol Shine Group for a new range of licensed homeware inspired by Peaky Blinders.
Peaky Blinders inspired bedlinen, flannel blankets and a towel will be arriving in August, all featuring the Shelby Company branding in a simple black and white design. Reversible bedding sets will be available in single, double and king sizes to cater for all ages of the programme’s cult-like fans.
“Peaky Blinders has such a loyal audience and we are excited to now be part of Endemol Shine Group’s fantastic licensing drive,” said Anthony Duckworth, md of Dreamtex. “Our new Shelby Company range will be ideal for gift givers looking for something different for the Peaky Blinders fan in their family and we have no doubt they will love our classic home textile designs.
“Following the tense finale to series five, we are all eager to find out what happens to Tommy next, so we look forward to hearing when series six will be aired and to continuing to enjoy the Peaky Blinders story for a long time yet.”
Jane Smith, group director, brand licensing and gaming at Endemol Shine Group, added: “It’s been a dream to partner with Dreamtex for the first range of Peaky Blinders inspired bedding and towels.
“Our consumers love having pieces of the Shelby family in their home and it’s fantastic we have such a brilliant range of licensees to collaborate with to make this a reality. It is a testament to the everlasting popularity of the brand, and we look forward to bringing the fans more Peaky products in the future”.
Susan Waddell, commercial director at Caryn Mandabach Productions – which produces the show – continued: “We think that the fans of our show will be delighted with this new range of homeware, which is a great addition to the officially licensed Peaky Blinders product.”
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