Eye-catching images projected onto the House of Commons as part of the launch campaign.
Smileyworld has launched a new beauty collaboration with Ciaté London, unveiling it by projecting a giant, eye-catching image onto the House of Commons.
A lipstick wearing Smiley was beamed onto the famous building last night (July 16, the eve of World Emoji Day) by Ciaté London to remind people of the importance of being emotionally aware of others and staying upbeat at this time.
The Smileys have been given a ‘glow up’ by Ciaté London, reimagined in 13 playful beauty iterations including Sunday Self-Care, Smiley and Chill, Woke Up Like This, No-Makeup Makeup, Third Date and Contour and Highlight, to name just a few.
“It’s World Emoji Day and what better way to celebrate the influence and revolutionary power that Smileys have had on our lives then dropping a new range of icons, created in partnership with the originators of the concept,” said Charlotte Knight, founder and ceo of Ciaté London. “These new icons feature lashes and lipstick as part of our mood-boosting new beauty line with SmileyWorld.”
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