This ad will be closed automatically in X seconds.

Primark continues engagement with licences via social media

While its stores remain closed, retailer has been busy across its social media platforms.

While its UK stores remain closed for now, Primark has been busy continuing to engage with its shoppers – and licences – via its social media platforms.

The retailer – which last week began reopening its stores in Europe – has been using platforms such as Twitter, Instagram and Pinterest, as well as updating its website with regular blogs during the lockdown.

Last week, the retailer’s new TikTok account gave fans a look at what goes on behind the scenes at Primark, with a fun video showing store mannequins coming to life in the Essen store as it prepared to reopen.

Primark has also continued to mention key licences within its social media communications – highlighting characters and brands including Disney, Winnie the Pooh, Friends, Batman, Mickey Mouse and Minnie Mouse among others.

The retailer also hosted a Disney storytime as part of a recent #PrimarkPJParty on IGTV.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SabrinaSegalovSkinnydip500x500
 
Skinnydip will be further ramping up its licensing activity following the arrival of Sabrina Segalov as its new head of licensing....
SFquarter500x500
 
Spring Fair is getting set to welcome some of the biggest names in retail including Jeff Banks. Theo Paphitis, Andrew Xeni and Laurence Llewelyn-Bowen at its 75th anniversary show next month (2-5 February at Birmingham's NEC)....
SpursSquidGame2500x500
 
Activations took place around Spurs' Premier League fixtures against Liverpool and Wolverhampton Wanderers on 22 and 29 December respectively....
ThumbsUpCareBears500x500
 
The partnership - negotiated by Bulldog Licensing - will set the stage for a range of innovative new products to launch this year, including what the company describes as a 'groundbreaking' product which is 'set to redefine' the toy space....
OtiMabuse500x500
 
Sainsbury's Tu Clothing has joined forces with dancer, broadcaster and author, Oti Mabuse, on the launch of activewear and luxe loungewear apparel as part of its new Reaktiv brand....
MyproteinCUPP500x500
 
Sports nutrition brand, Myprotein has partnered with bubble tea brand, CUPP, to launch three high protein milk and fruit infused bubble teas....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.