Marvel inks multi-year deal with jewellery brand GLD

Characters including Iron Man, Captain America and Black Panther will be adapted into jewellery pieces.

Marvel has secured a new multi-year deal with jewellery brand GLD.

The new deal will see GLD adapt Marvel characters including Iron Man, Spider-Man and Captain America into entry level jewellery pieces, as well as designs in solid gold with precious stones, reported Fashion United.

Launching later this month, certain characters will be represented by their faces, while others – such as Captain America – are represented by their weapon or symbol.

“This is a major milestone for GLD,” commented Christian Johnston, co-founder of GLD. “As we approach this partnership with Marvel, we are proud to partner with one of the world’s most recognisable and legendary entertainment brands.”

GLD is also giving fans the chance to vote in which ten characters or groups should be released first among Iron Man, Spider-Man, Captain America, Hulk, Thor, Black Panther, Captain Marvel, Black Widow, Doctor Strange, Gamora, Groot, Loki, Vision, Venom, Hydra and Thanos.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
NUFCchampagne500x500
 
Developed for the players’ celebrations in the changing room and BOXPARK, the club has teamed up with licensee, Bohemian Brands, to give United’s passionate and loyal fanbase the opportunity to purchase their very own bottle....
ToniesMattel500x500
 
As its 80th anniversary celebrations continue, Mattel has unveiled a number of new publishing partnerships - including a multi-title collaboration with Yoto, an expanded partnership with Tonies and new graphic novel activity....
PotionsMarvel500x500
 
The Potions Cauldron Group is assembling a range of Marvel Super Hero inspired soft drinks for fans of the hit movie franchise....
MHSLicensing30500x500
 
MHS represents a diverse portfolio of over 70 successful art properties including brands such as Thomas Kinkade, The Hautman Brothers, Stephanie Ryan and Abraham Hunter, with a library exceeding 70,000 designs....
GabrielleSimsSanderson500x500
 
Gabrielle Sims, director of partnerships and licensing at Sanderson, explains why the company supports the Brand & Lifestyle Licensing Awards....
BellasFinalistsComments500x500
 
"A phenomenal honour", "absolutely blooming delighted", "incredibly proud and excited", "buzzing to have been shortlisted", "incredibly grateful" were just some of the comments from finalists in this year’s Brand & Lifestyle Licensing Awards, with comments flooding in as they looked to share their joy at being nominated....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.