As brand’s official YouTube channel hits 1 billion views, hopes are high for the arrival of the plush range.
Posh Paws International is gearing up for the launch of its Sunny Bunnies plush line – buoyed by the viewing figures on the brand’s official YouTube channel.
The channel hit one billion views last week and has a fan base of 1.5 million subscribers. UK viewing figures have more than doubled from Q3 2019 to Q1 2020, with the official channel being viewed almost five million times per quarter for UK audiences.
Further building awareness, Channel 5’s Milkshake strand premiered season four over the Easter period, also running a Sunny Bunnies competition on air.
Posh Paws’ feature soft toy range includes small Sunny Bunnies Slammers which make a noise when thrown, medium Giggle & Wiggle feature toys and the Giggle & Hop plush – which win a Toy Fair Hero accolade.
“It’s no surprise that the property has reached this milestone so quickly and we’re excited to be launching our brand new all feature soft toy collection this summer,” commented Lauren Shipman, marketing and brand director at Posh Paws. “The reaction from retail has already been exceptional and with heavy weighted marketing and PR support behind the launch, it’s an exciting time for us and one we’re excited to kick off.”
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