French clothing retailer Camaïeu launches apparel range as artist’s messages used to underline hope in challenging times.
Barcelona-based licensing agency Art Ask Agency is continuing to grow the licensing programme for Frida Kahlo, while also sharing messages of hope and resilience in these challenging times.
The latest is the licensed apparel launch in French clothing retailer Camaïeu via licensee Sahinler, a leader in licensed apparel in Europe.
The line includes fresh designs evoking the popular female icon appealing to a wide range of consumers.
“It’s in times like these that we make sure to keep our beloved Frida Kahlo front of mind,” explained Beatriz Alvarado, international affairs at Frida Kahlo Corporation. “Regardless of the trials and tragedies that life threw her way, Frida Kahlo remained determined to create a life for herself full of vibrant expression, strength and passion.
“While we might find ourselves alone, uncertain and concerned for what will come next, it’s important to march forward as bravely and confidently as Frida Kahlo.”
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