Bavaria Sonor Licensing on board to manage brand in the territories.
The classic character brand Moomin has added a new brand licensing partner to its worldwide network.
Bavaria Sonor Licensing – the licensing division of Bavaria Media – has been appointed by Moomin master agent Rights & Brands to manage the licensing in Germany, Austria and Switzerland.
“We are delighted to welcome the Moomins to Bavaria Media – we feel honoured to have the opportunity to represent this timeless, classic brand,” said Ivica Maracic, licensing and sales director at Bavaria Sonor Licensing. “The Moomins have been loved for generations and we are thrilled to extend their licensing success story into Germany, Austria and Switzerland.”
Roleff Kråkström, ceo of Moomin Characters, added: “It’s wonderful to add a new sub-agent in these important markets. The timing is great, as the Moominvalley TV series is about to launch in Germany and Switzerland.
“The Moomin brand is constantly growing, both in revenue and awareness and we are actively building on this momentum. Bavaria Media is exactly the kind of partner we need in order to expand the Moomin market share in the region.”
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