Orange Tree Toys’ Mike Hartshorn talks Peter Rabbit, Moon and Me and Classic Pooh.
It’s a New Year and many in the industry will be hoping to move on from the uncertainty that swirled throughout 2019.
Source catches up with a selection of licensees to ask them about their hopes and fears for 2020, from both a business and a personal point of view.
Today: Mike Hartshorn, head of sales, Orange Tree Toys
“Our licensed ranges have been a vital part of our strategy now for a number of years, this originally started with our Peter Rabbit collection which is a such a perfect match for Orange Tree Toys and our traditional wooden toy designs.
As an evergreen nursery character, I believe that Peter will continue to perform as strong as ever for us throughout 2020 and beyond especially with the additional of several new lines which are planned throughout the year.
We also have big hopes for our newer concepts and will be working hard on how we can best evolve and build upon the initial launch of our Moon and Me range. This is still a very new property, with much of the product only hitting the markets towards the tail end of 2019, but it is one that will gain momentum throughout the year, especially as consumer demand is met by more products hitting the shelves as more retailers start to pick up on this beautifully nostalgic programme.
We are also really excited to be extending our Disney range to feature a brand new collection based on another nursery evergreen, Classic Pooh. Our initial launch product will be available from March and the debut collection has some really wonderful new products, as well as stylised versions of our most popular and established formats.”
This feature originally appeared in the spring 2020 edition of Licensing Source Book. To read the full publication, click on this link.
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