Duchess Inc will include jewellery, homeware, fragrances and food among other lines say reports.
Sarah Ferguson, Duchess of York, is to launch her own lifestyle brand, according to reports.
Duchess Inc will aim to combine glamour with compassion, while also playing on Sarah’s royal connections, according to Mail Online.
Product ranges will come under three titles – Ginger & Moss will be the ‘premium’ label selling textiles, homeware and wallpaper; The Duchess Collection will be an ‘accessible premium’ range of tea, chinaware, preserves, jewellery, candles and fragrances; while Fergie’s Farm will be a range of organic convenience foods.
There are also plans for the jewellery collection to be sold via QVC.
The news follows on from Prince Harry and Meghan Markle, the Duke and Duchess of Sussex, trademarking the ‘Sussex Royal’ brand, which came to light in January, ahead of their announcement they would be stepping down as senior royals.
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