Fashion retailers including H&M and Zara start a scramble on the high street for Pink Key Licensing brands.
Retailers have been getting behind a swathe of apparel for the Kellogg’s and Pringles brands.
Pink Key Licensing – working on behalf of Kellogg’s – has a bank of art work stretching back over 100 years of heritage, however, inspired the iconic Levi’s logo design on tees, the red Kellogg logo was picked up by a number of retailers.
H&M was first out of the blocks, followed by Zara and then a number of other European retailers – all choosing the big logo and the plain background.
The success means that Pink Key Licensing has opened up possibilities with other brands in its portfolio. New designs on other logo-based properties such as Pringles, Pan Am and Slush Puppie are hitting the market, while the original Kellogg design has been expanded into a number of other designs which incorporate the likes of Corn Flakes and Frosties, plus characters such as Tony the Tiger, Snap, Crackle and Pop and Pringles’ Mr P.
Products have featured in C&A, Pimkie, Sainsbury’s, New Look, Bershka, Pull & Bear and Primark, with more coming on board.
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