New consumer products launches take place in Eastern Europe, Turkey and Asia.
Animaccord is marking further consumer products growth for preschool hit Masha and the Bear across Eastern Europe, Turkey and Asia.
First up, and Egmont will introduce a number of new branded products in Poland and Eastern Europe. These will include specials for Back to School and dedicated promotions running throughout October and the build up to Christmas.
Meanwhile, puzzle specialists Trefl and Tactic will launch Masha and the Bear Maxi Puzzles and a Race to the Treehouse board game respectively in the UK and Ireland.
Home textile company Brandcrafters will develop a range of bedding, home textiles and décor items, stationery sets, outdoor tents and scooters, which will be distributed in the ŞOK retail chain, which operates over 4,000 stores across Turkey.
Finally, Simba Thailand has launched Masha and the Bear dolls, blind bag figurines and play-sets in 7-eleven supermarkets and Asia book stores.
Simba will also be introducing branded dolls and play-sets in Vietnam.
In addition, Animaccord is continuing to expand its reach in Asia with the opening of a new Hong Kong office this year.
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