This ad will be closed automatically in X seconds.

Character World’s Adam Howarth completes cycle challenge

Licensee’s supply chain director cycled over 980 miles in aid of the Alzheimer’s Society.

Character World’s supply chain director, Adam Howarth, is celebrating this week after completing a 980 mile cycle challenge to raise funds for the Alzheimer’s Society.

Adam took part in the Deloitte Ride Across Britain – which saw him travel from Land’s End to John O’Groats. The challenge took place over nine days, with Adam cycling over eight hours per day.

Adam undertook the challenge in aid of the Alzheimer’s Society having sadly lost his dad to the disease in December last year.

He has so far raised over £7,000 – £5,000 on his Just Giving page and more than £2,000 through direct donations.

“This challenge was in memory of my Dad who was truly an inspiration to me every day,” said Adam. “I wanted to do something to raise money and awareness for this truly awful disease. It was really the challenge of a lifetime and I hope that my fundraising can help in the fight against the disease.”

If you would like to donate, you can still do so on Adam’s Just Giving page. Simply click here.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
NikeNFL500x500
 
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised to further elevate its partnership....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.