Well known nursery brand will be meeting companies at BLE to discuss potential collaborations.
After eight years of managing its licensing programme in-house, nursery brand Sophie la girafe is opening up to agents across the globe.
The well-known brand – which was established in 1961 in Paris – is looking to find the ‘best specialists’ to help it create products that ‘respect common values and commitments’.
DeLiSo (Development Licensing Sophie) is in charge of the rights for the Sophie la girafe worldwide licence. It was created in 2011 following consumer demand to find Sophie la girafe on specific product categories, ranging from baby clothing through to publishing.
DeLiSo will be attending Brand Licensing Europe in October where it will be meeting with licensing agents to discuss potential collaborations.
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