Posh Paws’ Laura Bull talks retail, Brexit and upcoming new ranges.
Now that we’re almost half way through 2019, Source catches up with a selection of licensees to find out how the year has been so far, the main challenges and big successes and what hopes they have for the remainder of the year.
Today: Laura Bull, marketing manager, Posh Paws
“So far 2019 has been a positive year for Posh Paws. We had a flying start with our range of How to Train Your Dragon: The Hidden World plush and the hype continues as we head towards the home entertainment release.
Of course, we can’t escape the challenges within the retail landscape and the unknown that is Brexit.
However, we are very hopeful for the remainder of the year – we have a trio of what will undoubtedly be blockbuster releases from Disney: Toy Story 4, Lion King and Frozen 2; and finally, we will be launching our beautiful new range of ‘Sleepies’ from the world of Moshi Twilight, a revolutionary Sleep Stories app to lull little listeners off to sleep.”
This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.
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