This ad will be closed automatically in X seconds.

Pantone Color Institute launches SpongeBob Yellow

Patrick Star Pink also created as part of celebrations for brand’s 20th anniversary.

Nickelodeon has teamed up with The Pantone Color Institute for the launch of two new colours as part of the celebrations around SpongeBob SquarePants’ 20th anniversary.

SpongeBob Yellow and Patrick Star Pink launch on Tuesday June 4, with fans around the globe being encouraged to show their love of SpongeBob and wear #SpongeBobYellow, posting their looks on social media.

“We were very honored to partner with Nickelodeon on the creation of colours for these two globally iconic characters. Inspired by SpongeBob’s enthusiasm, playfulness and fun-loving nature, the new SpongeBob Yellow we created is a luminous golden hue that reflects the energy of the sun, radiating joy and happiness, and sparking imagination,” expressed Laurie Pressman, vp of the Pantone Color Institute.

“Patrick Star Pink, a warm and inviting coral pink is the perfect companion colour to SpongeBob Yellow. Spirited and affable, a light hearted pink hue is ideally suited to the fun and laughter of being with your best friend.”

In addition to the Pantone Color Institute partnership, Nickelodeon also collaborated with artists around the world to create unique interpretations of SpongeBob.

These included UK-born artist Jon Burgerman – known as the purveyor of doodles – who created 50 SpongeBob pieces in his unique doodle art style.

International pop artist Romero Britto also reimagined the character in his trademark vibrant bold and colourful patterns.

Romero’s SpongeBob mixed-media art installation will be exhibited at a pop-up SpongeBob experience in Los Angeles later in the year, while Viacom Nickelodeon Consumer Products is in discussions with partners to translate his original SpongeBob creation to product.

Meanwhile, in Asia, Secret Fresh – a collective of Filipino artists representing a variety of mediums including graffiti, comics, film, animation, music, architecture, sculpture, fine art and design – also collaborated with Nickelodeon on the project.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.