New capsule jewellery collection to launch in autumn 2019.
Quirky London-based jewellery brand Tatty Devine has partnered with Moomin Characters to create a new capsule jewellery collection.
Launching in the autumn, the range of laser-cut acrylic jewellery will combine inspiration from Moomin author and illustrator, Tove Jansson’s extensive catalogue of character and pattern designs with the bold, fun and eye-catching Tatty Devine style.
The collection also comes at a milestone time for both brands as Tatty Devine is celebrating its 20th anniversary this year and Moomin will be celebrating 75 years in 2020.
“Tove’s passion was producing beautiful art and designs and, similarly to Rosie and Harriet of Tatty Devine, she was not afraid of making a bold statement and expressing herself through her art in a time when personal expression was being threatened,” said Sophia Jansson, niece of Tove Jansson and creative director of Moomin Characters. “Tatty Devine and Moomin also share a lot of core values such as female empowerment, respect for nature and LGBTQ+ rights and therefore, much like Moominmamma and Moominpappa, they are the perfect match.”
Rosie Wolfenden MBE and Harriet Vine MBE, the founders of Tatty Devine, said of the collaboration: “Tove Jansson’s Moomins have a special place in our hearts – as children we loved the stories and as women we are inspired by Tove’s fearlessness and creative passion.
“The Moomins have endured for generations by staying true to their values whilst always remaining relevant – much like we strive to do at Tatty Devine.”
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