Partnership uses sustainable and recycled materials in colourful, stylish and striking collection.
National Geographic’s collaboration with Clarks Kids is now available in stores.
The new collection features designs inspired by a National Geographic project – Photo Ark – which uses the power of photography to inspire people to help species at risk. Joel Sartore, founder of Photo Ark, undertook a groundbreaking effort to document all animals in captivity before they disappear.
In addition, sustainability is a major feature – tying in with National Geographic’s strong focus on sustainability, 16 pairs of the shoes in the collection will be made from 100% recycled bottles, using recycled cardboard and natural vegetable dye for the packaging.
The range’s original look and style are integral to the range, with the collaboration colourfully celebrating some of the most amazing species on earth including the African Leopard, the Poison Dart Frog, the Panther Chameleon and the Harlequin Filefish to name only a few.
A range of casual shoes, canvas shoes, boots and school shoes for toddlers to tweens make up the 26 different styles.
There is also a Big Cat Collection, a limited edition Desert Boot collection inspired by the patterns of Earth’s mightiest cats.
“This collection encompasses many of the themes that National Geographic embraces: sustainability, endangered species and the beauty and colour of the natural world,” said Helena Mansell-Stopher, director of consumer products, publishing and retail at National Geographic Partners. “The Clarks Kids X National Geographic is the start of what we are sure will be a wonderful partnership.”
You can read more about the partnership in our special feature by clicking here.
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