Popular licensee will create range of plush across EMEA for preschool animation.
CPLG has signed up Posh Paws to develop a range of plush for children’s CGI animated comedy, Sunny Bunnies, across EMEA (excluding France).
The popular licensee will create a range of feature and standard plush toys, infant plush and cushions featuring the characters Turbo, Big Boo, Iris, Shiny and Hopper.
The deal covers all territories in Europe and the Middle East, excluding France.
Produced by Belarus-based Digital Light Studio, Sunny Bunnies is a preschool, non-dialogue CGI animated comedy aimed at ages 3-6 featuring five fluffy balls of light that can appear anywhere there is a light source, bringing fun, happiness and mischief with them.
It launched on Milkshake in the UK in January, while it is also available on Sky Kids, Disney Junior and Amazon Prime in the territory.
Globally, it is broadcast in more than 160 territories, while it also has its own YouTube channel (managed by WildBrain).
“We are thrilled to be the plush partner for Sunny Bunnies across EMEA,” said Laura Bull, marketing manager at Posh Paws. “We immediately fell in love with the cute, crazy characters and knew they would lend themselves perfectly to a premium plush collection and much more. With our extensive retailer distribution, we can’t wait to see the Sunny Bunnies bouncing off shop shelves.”
Other Sunny Bunnies licensees on board in Europe include Sky Brands for bedding and apparel in Germany, Austria, Switzerland and the Nordic countries, launching for SS19, plus FARO for bedding/textiles in Central and Eastern Europe.
Redan Publishing also features in the brand across its magazine portfolio, while Whitehouse Leisure is developing amusement plush throughout EMEA.
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