Sales up by 28% as title continues to go from strength to strength.
Egmont Publishing is celebrating the 21st anniversary and success of its market leading Disney Princess Magazine.
The magazine has remained a top ten children’s title since launching in 1998. Indeed, July 2018 ABC results revealed that Disney Princess was the title with the highest growth in the overall UK magazine market, with sales volumes up 28% YOY (Jan-July 2018 ABC results).
The title continues to attract some 45,000 monthly readers.
“We are delighted to be celebrating 21 years of Disney Princess magazine, which continues to go from strength to strength,” said Kiran Vara, publisher of Disney Princess Magazine at Egmont. “The children’s magazine market is highly competitive, so the continued growth of Disney Princess after 21 years of publishing clearly demonstrates its evergreen status and its enduring appeal with each new generation of readers.”
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