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Hello Kitty welcomes Herschel collaboration

New collection of backpacks and hip packs launch globally following Sanrio deal.

Sanrio has teamed up with Herschel Supply for a new Hello Kitty collaboration.

The deal sees the character featured on a number of backpacks and hip packs.

Dressed in smooth flight satin fabric, the Nova Mid-Volume backpack, Nova Small backpack, Nova Mini backpack and Fifteen hip pack feature a tonal heat pressed Hello Kitty all-over print and a magnified print of the character on the fabric liner.

Available in Black, Cameo Rose and Highrise, the Nova backpacks include dual top handles, while the Fifteen can be clip-fastened around the waist or over the shoulder.

Oversized and exposed plastic zippers, Hello Kitty embroidery and her signature red bow complete each style.

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