SMMEX ready to mark 21 years at March show

Show will run on Monday March 4 at Wembley Stadium; teases seminar programme.

Sports merchandise show SMMEX International is gearing up to mark its 21st anniversary at this year’s event.

The popular show will return to London’s Wembley Stadium on Monday, March 4, with the aim to help businesses strike up partnerships with the biggest sports clubs, associations, retailers, tourist attractions, corporate brands and universities from across the UK and beyond.

The usual mix of exhibitors and a seminar programme is planned for the day, with SMMEX offering a taste of some of those who will be speaking.

These will include LIMA UK md Kelvyn Gardner, plus Luca Montesion from Juventus, Natacha Jones from the British Esports Association and Joanne Ticehurst from the Royal British Legion among others.

To find out further details and to register for this year’s show, simply click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
KellyHoppen500x500
 
Interior designer, product designer, author, TV and film personality, Kelly Hoppen CBE will be the pre-lunch speaker at this year's Brand & Lifestyle Licensing Awards....
POCthumbnail500x500
 
Products of Change is hosting a complimentary members’ meeting for the fashion industry at innovation hub, The Mills Fabrica, London, on Tuesday 29 April 2025 - bringing together retailers, brands, manufacturers, licensors and innovators with the collective objective of advancing the sustainability of the industry....
MarySell500x500
 
Boutique licensing agency, Golden Goose has further strengthened its account management team, welcoming Mary Sell as account director....
LIExcellenceAwards500x500
 
V&A, LUSH, H&A, Born Licensing, Character.com, Primark and Royal Mail are among the UK companies which have been shortlisted in the Licensing International 2025 Excellence Awards....
ABlogo500x500
 
CAA Brand Management has been named the official global licensing agency for Anheuser-Busch, extending its existing long-term relationship....
FridaKahloSamsonite500x500
 
The limited edition collection - inspired by the world of the vibrant artist - made its debut last week during the prestigious Salone del Mobile Milano 2025 (8-13 April)....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.