Premier League teams with EA for esports league

UK-based players get chance to represent their favourite Premier League club for the first time in competitive gaming.

The Premier League is joining forces with Electronic Arts to launch the inaugural ePremier League tournament.

The ePL will give UK-based players the chance to compete for and represent their favourite Premier League club for the first time in competitive gaming, according to Sports Industry.biz.

All 20 Premier League clubs will be represented, with the tournament being operated by esports specialist, Gfnity.

The ePL competitive gaming tournament on EA Sports FIFA 19 begins in January 2019, with players competing for three months across three rounds: online qualification, live club playoffs and the eventual live ePL Final.

The ePL Final will be played in London on March 28-29, 2019 and will be broadcast live on Sky Sports and Premier League social media channels.

“We know that millions of fans play FIFA and this new esports competition will provide our clubs with an exciting opportunity to engage with them,” said Richard Masters, md of the Premier League. “We can’t wait to get started with the opening online rounds in January 2019.”

Todd Sitrin, svp and gm of the EA Competitive Gaming Division, added: “The Premier League’s global reach and intensely passionate fanbase pushes EA Sports FIFA competition to unprecedented heights as we accelerate esports growth through traditional sports.

“Through the ePL, this partnership carves a critical path forward in expanding competition not only for players, but for the hundreds of millions watching Premier League games who now can support their club on the virtual and the traditional pitch.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.