This ad will be closed automatically in X seconds.

The Point.1888 recruited by Metropolitan Police

Money raised through licensing deals to be reinvested into front-line policing.

The Metropolitan Police Service as tasked The Point.1888 to be its exclusive brand extension partner as it looks to build on its consumer products programme.

The Point.1888 will now work to secure long-term sustainable licensee partnerships across a spectrum of select retailers.

By expanding the Metropolitan Police Service brand into new categories and new retail channels, it is hoped it will generate significant income to reinvest in front-line police services, training existing staff and building greater affiliation with, and support for the service.

The contract was tendered by Transport for London, which is also partnering with the Metropolitan Police to share knowledge and experience from its own successful brand licensing programme.

“I grew up in London, so to be able to generate revenue that puts more bobbies on the beat in my home town is an honour,” said Will Stewart, md of The Point.1888. “The Metropolitan Police and New Scotland Yard brands have unbelievable awareness and we will partner with outstanding licensees to help us really make a difference.”

Simon Wilson, director of commercial services at the Metropolitan Police Service, added: By partnering with the experts at Transport for London and The Point.1888 we are able to utilise the incredible strengths of our brands to drive commercial revenue.

“As a team we feel there is a huge global opportunity to develop marketing leading consumer products to support our vision.”

Graeme Craig, director of commercial development at Transport for London, continued: “The Metropolitan Police is a vital part of the fabric of London. As part of the Greater London Authority, we are excited to be able to share our knowledge and expertise to help them bring in additional revenue through the licensing their iconic brand.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
MerryChristmasLS500x500
 
We’ll be back on Thursday 2 January 2025… until then, we round up some of the top stories from LicensingSource.net over the past 12 months....
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.