Character takes over Chinatown hotspot, with limited edition merchandise also available.
Hello Kitty is taking over the Chinatown hotspot, Bubblewrap Waffle, until the end of September.
Customers will be able to pick up a special Hello Kitty Bubblewrap, which is made with a Red Velvet waffle base filled with Rose and Strawberry Gelato and topped with Whipped Cream, Chocolate Sauce, Fresh Strawberries and a bespoke Hello Kitty Chocolate.
The limited edition treat is also wrapped in a specially designed wrapper.
On top of this, limited edition merchandise is also available in the form of a pin and tote bag.
Hello Kitty herself is also visiting the store today (September 21) to greet customers and launch a social media photo competition to win a life-size Hello Kitty plush toy all the way from Japan, as well as giving away 50 free Hello Kitty Bubblewraps.
“We are so excited to partner with Bubblewrap London on the limited-edition Hello Kitty x Bubblewrap Waffle,” said a spokesperson from Sanrio. “This food product is a first for Hello Kitty and it’s the perfect partnership – she is a London-born girl with Asian roots after all. People always go wild for anything Hello Kitty and edible – and we’re delighted to be giving this already delicious treat a Sanrio twist.”
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