SEGA Europe partners with award winning fashion label Fyodor Golan.
SEGA Europe unleashed Sonic the Hedgehog onto the catwalk at London Fashion Week at the weekend.
Exclusive pieces of Sonic-themed couture were featured as part of Fyodor Golan’s catwalk show on Saturday September 15.
The partnership continues SEGA’s recent licensing work, aligning the Sonic brand and SEGA portfolio with high-end, highly visible brands from the worlds of fashion, lifestyle and art.
“Fyodor Golan have a great track record of working with entertainment brands, so we were really excited about this partnership and seeing the creations they came up with,” said Jason Rice, director of brand licensing for SEGA Europe.
“For SEGA, it’s about aligning Sonic the Hedgehog with highly aspirational and inspiring brands and Fyodor Golan’s showcase at London Fashion Week is precisely those things. It’s a phenomenal opportunity and we were delighted to be a part of it.”
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