SpongeBob, Rugrats, Hey Arnold! and Ren and Stimpy feature in exclusive collaboration.
Children’s designer fashion online retailer, Childrensalon.com has launched an exclusive collaboration with Brighton-based clothing brand Gresham Blake and Nickelodeon.
The limited edition collection stars popular Nickelodeon characters SpongeBob Squarepants, Rugrats, Hey Arnold! and Ren and Stimpy across 23 eclectic styles of shirts and dresses for boys and girls aged two to 16.
The launch of the collection has been accompanied by a video campaign featuring Diversity’s Perri Kiely and members of Britain’s Got Talent finalists DVJ. The video showcases the young artists wearing the collection.
“We are delighted with our collaboration with Gresham Blake for Childrensalon,” said Marianne James, vp commercial partnerships, consumer products and experiences, Viacom Nickelodeon UK & Ireland. “The collection integrates our much loved characters in such a colourful and expressive way. Kids will love it.”
Michele Harriman-Smith, ceo at Childrensalon, commented: “Both Childrensalon and Gresham Blake are fashion brands driven by innate creativity, interpreting all that is quintessentially British with a subtle quirkiness.
“We are incredibly excited about this collaboration between our two brands.”
Gresham from Gresham Blake continued: “We are delighted to be collaborating with Childrensalon for our first exclusive childrenswear range.
“Together we have designed a collection full of colour, with bright prints that kids can relate to which express the bold and playful nature of children.”
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