Primark unlocks #Mickey90 treats with scan app

Retailer teams with Disney for special app created as part of birthday celebrations.

As part of the celebrations for Mickey Mouse turning 90, Primark has teamed with Disney to offer a special app for fans.

The Disney Scan App complements the retailer’s True Originals capsule collection, which launched in stores earlier this month and includes men’s, women’s and children’s apparel.

Fans simply need to visit the app store and search for Disney Scan. Once this is downloaded, they scan a special striped image – which be found in stores – to unlock the app.

This will then give then access to exclusive selfie frames, as well as the chance to test their Mickey trivia and also celebrate #Mickey90 by playing a special birthday game.

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