Including the IOC to discuss global licensing strategy at Brand Licensing Europe.
The Source rounds up more news from the licensing industry across the globe from the week.
The IOC is to deliver one of two major keynote addresses at Brand Licensing Europe. Titled ‘The Olympic global licensing strategy – the IOC new approach to licensing’, the IOC’s vp commercial integration, Elizabeth Allaman, will take to The Licensing Academy stage at 12pm on Wednesday October 10. She will be discussing how the IOC’s new licensing strategy has been developed, aligning merchandising programmes with the Olympic image and enhancing brand values and goodwill. Following at 2.30pm in the Brands & Lifestyle Theatre, representatives from sports organisations, including Roland-Garros, will join chair and LIMA UK md Kelvyn Gardner for a panel discussion on the opportunities in sport licensing. Alongside this, the NBA and International Basketball Federation will also join for a session on the opportunities in basketball licensing following its increased popularity in Europe.
Universal Brand Development has revealed that toys for DreamWorks Spirit Riding Free are due to debut at UK retail this autumn. Just Play – distributed by Flair in the UK – and Playmobil will lead the licensing programme for the series, with full ranges available from September 28. Just Play’s range includes colleectables, dolls and horses, play-sets, plush and deluxe sets, while the Playmobil line will include Horse Stall sets featuring the main characters from the series alongside their horses, as well as two other play-sets. The series recently launched on POP TV.
Scout Productions has chosen IMG as the exclusive global merchandise and licensing representative for Netflix original series, Queer Eye. The show is a new take on the famous franchise featuring a transformative life makeover in each episode. IMG will now look to build a licensing programme of products, experiences and collaborations focused around the core areas addressed in the show. These include fashion and accessories, home design and décor, health, beauty and grooming, food and wine and culture and travel.
Caroline Mickler – which manages the UK licensing programme for The Beatles and Yellow Submarine – has added to the partners for the latter in the brand’s 50th anniversary year. British camping and outdoor lifestyle brand FieldCandy has produced a range of tents and camping accessories inspired by Yellow Submarine. The line was launched to coincide with the recent re-release of the movie as part of the 50th celebrations.
Genius Brands has named PhatMojo as the master North American toy partner for preschool brand, Llama Llama. The deal follows the news that Netflix has given the greenlight to season two of the animated series, starring Jennifer Garner.
Wind Sun Sky – in partnership with Skybound Entertainment and Big Blue Bubble – have licensed their My Singing Monsters gaming app property to Commonwealth Toys to produce a line of plush toys for the global market. The first characters will roll out in time for the 2018 holiday. The deal was brokered by Alita’s Brand Bar.
Endemol Shine Brazil has made three new appointments to its commercial division as part of the company’s growth strategy. Renato Martinez returns to the company as content sales director; Nelson Rosa joins as licensing commercial, representing key brands including MasterChef Brazil and Black Mirror; and Rubens Ajzenberg takes on the role of brand solutions, with a focus on the company’s branded content projects.
The Dog Whisperer Productions has granted North American master food rights to NutriPack. The company will now develop canned, wet/dry dog food products, extending the brand into the growing $35bn US pet food market. The deal was brokered by All American Licensing.
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