Victoria Beckham teases first Reebok lines

First sportswear collection takes inspiration from basketball star, Shaquille O’Neal.

The first collection in Victoria Beckham’s collaboration with Reebok is now available, with the designer taking inspiration from basketball star, Shaquille O’Neal.

The tie-up was originally unveiled last November, with the first lines now hitting stores.

These include a mixture of unisex items, including six t-shirts, two unisex hoodies and a pair of socks, in black and white with a splash of red.

The tees and hoodies feature a silhouette of Shaq shooting hoops on the front, with his jersey number 34 on the back and a list of his accomplishments.

Victoria revealed the line on her Instagram page – including the picture above.

She commented on her website: “For me this capsule really represents a celebration of that era [1990s], Reebok and Shaq’s shared history in basketball, and the great heritage pieces I discovered in those archives.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
EllaHaynesBellassponsor500x500
 
Ella Haynes, Brand Licensing Europe event director, explains why the annual trade show supports the Brand & Lifestyle Licensing Awards....
DisguiseSonic500x500
 
The multi-year licensing deal with SEGA of America gives Disguise sole rights to create Sonic the Hedgehog costumes for distribution across North America, Europe, the Middle East, Africa (EMEA) and Latin America....
LeeWrangler500x500
 
The three-year agreement will be supported through its sister companies, Drew Pearson International (UK) and Difuzed BV (Netherlands), ensuring strong distribution across the region....
LEGOStarWars500x500
 
In addition to a number of new sets - which will launch on 1 May - fans will be able to immerse themselves in new adventures and exclusive experiences at the LEGO Star Wars booth at this year's Star Wars Celebration in Japan....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.