This ad will be closed automatically in X seconds.

Elmer stars on BBC One’s Lifeline appeal

Film featured Touch to See version of Elmer the Patchwork Elephant.

Elmer the Patchwork Elephant was the star of a recent BBC One Lifeline appeal.

The film – which was first broadcast on BBC One on Sunday July 22 and is available on iPlayer until August 12 – featured the Touch to See version of Elmer.

Presented by actor and musician Martin Kemp, the appeal film focused on the charity Living Paintings’ work creating tactile and audio books for blind and partially sighted people of all ages.

The Touch to See version of Elmer by David McKee features specially adapted raised images of illustrations from the book, alongside clear braille pages and audio descriptions read by Su Pollard. It is distributed as part of a free online and postal library.

The ‘feely’ version of Elmer is one of Living Paintings’ most popular books and the charity is currently fundraising separately to create another accessible Elmer book – Elmer’s Walk – with the full support of Andersen Press.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.