Special event held at Monstrous Festival which also featured key licensees.
The world’s first Hello Kitty Club event took place last weekend at the family-friendly Monstrous Festival.
The inaugural festival – which took place on Sunday July 29 at Printworks in London – saw 3,220 children come to the Hello Kitty Club, which was held over three areas: Hello Kitty Bakery, Hello Kitty Bubble Lab and Hello Kitty Dream Factory.
Activities included Hello Kitty baking and arts and crafts, while there was also a chance to meet Hello Kitty herself and have their photo taken.
Several Sanrio licensees were also involved in the event including Amscan, Kennedy Publishing and My Nametags.
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