Peanuts brand takes off with NASA

Collaboration will focus on educational activities to share the excitement of STEM.

NASA and Peanuts Worldwide are joining forces to collaborate on educational activities that share the excitement of science, technology, engineering and maths (STEM) with the next generation of explorers and thinkers.

The collaboration – formalised through a Space Act Agreement – provides an opportunity to update the Snoopy character for space-themed programming with content about NASA’s deep space exploration missions, 50 years after its initial collaboration began during the Apollo era.

With NASA’s involvement, Peanuts will work on content for Astronaut Snoopy, including a STEM-based curriculum for students about America’s deep space exploration objectives and interactive ways to celebrate next year’s 50th anniversary of humans first setting foot on the Moon.

The updated space-themed activities will begin at Comic-Con in San Diego later this month.

NASA’s association with Snoopy began in the 1960s, with Charles M Schulz creating comic strips depicting Snoopy on the moon. The command module for Apollo 11 was also named Charlie Brown.

The agency’s Silver Snoopy award is also given by NASA astronauts to employees and contractors for outstanding achievements related to human flight safety or mission success.

“NASA’s venturing to the Moon and beyond with new missions that will push humanity’s reach farther into deep space,” said Mark Geyer, director of NASA’s Johnson Space Center in Houston, who signed the agreement on the agency’s behalf.

“Engaging the public and sharing what we’re doing through partnerships with organizations that have a unique way of reaching people helps generate interest and curiosity about space in the next generation.”

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