Range of lighting will feature Love Hearts, Drumsticks, Refreshers and more.
The licensing programme for confectionery specialist Swizzels is continuing to grow, with Influential Products becoming the latest partner to sign up.
The deal – brokered by Blonde Sheep Licensing – covers Solar, Christmas, Everyday and Domestic lighting and will feature Love Hearts, Drumsticks, Refreshers and other popular brands.
An initial launch is scheduled for autumn/winter 2018 with selected retailers.
“As innovators and lighting specialists we are excited to partner with Swizzels,” commented David Franks, md of Influential Products. “There are endless opportunities to develop these iconic sweet brands into fun and vibrant lighting products which will appeal to a broad range of customers.
“With our design expertise and consumer knowledge, we are positive this will be a popular licence.”
Natasha Dyson, md of Blonde Sheep Licensing, added: “I’m really looking forward to seeing the range that Influential Products create for Swizzels. They have some great ideas which I’m sure they will be revealing very soon.”
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