“The advertising world is starting to embrace character licensing more and more.”
Busy Born Licensing is marking a big 12 months which saw it move into a new office in London’s Hammersmith, hire new staff and continue to build on the success of its campaigns with Moneysupermarket.
Naomi Smith has joined the company as licensing coordinator and executive assistant to owner and director, David Born. She joins following a 12-month internship at Mattel UK.
The successful Epic Skeletor campaign was followed up with Epic Lift – which saw He-Man and Skeletor recreate the iconic final dance from Dirty Dancing – before the introduction of Epic Action Man earlier this year. In addition to all of this, Born Licensing also celebrated its first campaign in India, placing SpongeBob Squarepants in an ad campaign for Facebook.
David Born commented: “The advertising world is starting to embrace character licensing more and more. High profile campaigns like Moneysupermarket are being highly praised within the advertising community.
“The licensors that we work with are not only benefiting from the incremental revenue we are delivering directly from these deals through licensing fees, but they’re also benefiting from the huge brand awareness generated by the advertising campaigns which has a ripple effect throughout their other businesses.”
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