Company appointed as the exclusive global licensing representative for brands.
IMG has been appointed by FCA US as the exclusive global licensing representative for its Jeep, Dodge, Ram and Chrysler brands in a multi-year deal.
The new partnership will see IMG grow the four brands’ global presence through a range of licensed categories including apparel, accessories, gaming, outdoor gear and equipment, toys and experiences.
The collaboration also includes management of the Jeep, Dodge, Ram and Chrysler brands’ existing licensed product programmes in the US, Europe, Latin America and Asia, with a focus on expanding product offerings and sales in department, specialty and online stores.
IMG will take a region-by-region approach to developing and extending each of the four brands’ licensing programmes. A transnational team led from IMG’s offices in the US will develop and manage extensive licensing programs for each brand.
“All four of these brands undoubtedly share rich heritage, global popularity and best-in-class expertise,” said Bruno Maglione, president of licensing at IMG. “Each brand has its own unique identity and characteristics, which we look forward to extending into a diverse range of quality products across multiple new categories and markets.”
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