This ad will be closed automatically in X seconds.

Bloom and Blossom launches new BFG range

New Bath, Book, Bedtime range for Roald Dahl’s classic character launches on Ocado.

Sleep range specialist Bloom and Blossom has teamed up with The Roald Dahl Story Company to create a new Bath, Book & Bedtime range focusing on The BFG.

The new five-piece range has launched on Ocado and includes Grobby Little Grub Hair & Body Wash, Snapper Whipper’s Shampoo, Wispy-Misty Bubble Bath, Whoppsy Whiffling Conditioner and Dream Catcher’s Pillow Spray.

In addition, a gift set with a special edition of The BFG book (including the Pillow Spray) will launch later this month.

Bloom and Blossom was created by mother of three and former PR and editor, Julia Yule, and Christina Moss, a mother of two and ex-financial marketer. It has enjoyed success with its best selling adult sleep and baby sleep ranges, helping to support that all importance night-time routine.

All products in the Bath, Book & Bedtime range are dermatologist and paediatrician approved, safe for senistive and eczema prone skin and suitable from newborn.

“We could not be working with a more perfect partner in Roald Dahl to launch a product range that encourages all children to believe they can be anything they want to be, by sleeping soundly and dreaming big,” commented Christina.

Julia added: “‘Does this give me happy dreams mummy?’ were words that my children asked me about our Dream Catcher’s Pillow Spray – and the answer to that was simple.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.