Fashion house is looking to expand its overall product offering and open up new channels.
International fashion house Karen Millen has appointed IMG as its first exclusive worldwide licensing representative in a multi-year deal.
The brand is looking to expand its overall product offering and open new channels of distribution in partnership with licensees in its bid to become a global lifestyle brand.
IMG will target a range of product categories for Karen Millen’s licensing portfolio including women’s swimwear, athleisure, lingerie, gifts, accessories and luggage among others.
Beth Butterwick, ceo of Karen Millen, commented: “Our partnership with IMG marks the start of a new journey for Karen Millen and our customers, which will see us translate our distinctive design and attention to detail into a wider range of fashion and lifestyle products.
“It follows extensive customer research, which revealed a desire among Karen Millen women to extend their relationship with the brand into new product areas. We’re excited to introduce the new ranges in future collections.”
Matthew Primack, svp at IMG Licensing, added: “We are delighted to be partnering with Karen Millen – one of the UK’s leading women’s fashion brands with a rapidly growing international presence.
“We aim to support this expansion by creating partnerships with companies to deliver a roster of aspirational and beautifully designed consumer products to complement their existing collections that are enjoyed by so many of the brand’s fans around the world.”
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