Roald Dahl’s licensing and design director on what she’s looking forward to this year.
As we near the start of the third month of 2018, the licensing industry has certainly enjoyed a buoyant start to the year.
But what else will the upcoming months hold?
We asked some industry faces to share their highlights for 2018, on both a professional and personal level – from new movie launches and tackling fresh business sectors, to cycling and running challenges and even taking up golf.
Today: Stephanie Griggs, licensing and design director, Roald Dahl Literary Estate
“Professionally, I think that one of the biggest highlights of 2018 will be World Book Day. I am staggered at the growth and momentum that it demands each year – and 2018 for the Roald Dahl brand is looking to be the biggest ever, likely to be matched only by 2019.
We’ve got some really great cross-category activity lined up for Q1, including our dress-up range which has grown from 4 to 14 Roald Dahl characters, nightwear and of course new publishing – all of which will be amazing to see at retail.
Personally, I am looking forward to promising myself to drink less red wine and go to the gym more, and doing neither. Why? Because it’s nice to try!”
This feature originally appeared in the spring 2018 edition of Licensing Source Book. Click here to read the full publication.
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