UK Greetings planning a number of events across all platforms for property.
In the Chinese Year of the Dog, and UK Greetings is also marking ten years of its Boofle sentiment brand.
A host of new product launches and activities are planned to mark the milestone year for the property.
Boofle’s popularity has grown considerably since its debut on the high street and consumers interact with the brand across a number of touch points – in-store, online, apps and through a loyal fan base of over 1.2 million engaged friends on social media.
A key part of Boofle’s success is a result of continuous product development and 2018 is no exception. Leading the way with a fresh contemporary new style are three new ranges of greeting cards, each with distinct fresh looks, including all new floral and polka patterns, fun and relevant imagery, gold foil and flitter and new innovative formats.
Alongside the new cards, UKG is launching a co-ordinating gift packaging collection including flat wrap, roll wrap and bags.
To support the anniversary, UKG has a number of events planned across all platforms incorporating retailer initiatives to drive sales in-store, plus competitions both at store level and direct to the consumer on Boofle’s social platforms.
There will also be an anniversary animation and the website will have a complete makeover.
The property’s licensing programme is also performing strongly. Current highlights include ladies nightwear, babywear, dated lines, gifting and personalised greetings, with a number of new licences are currently in the pipeline.
Jill Alexander, marketing communications director at UKG, commented: “2018 is going to be an amazing year for our very popular and extremely cute brand. Boofle’s characteristics engage with a wide variety of consumers and his appeal is universal – his personality and individuality shine through in any situation and consumers immediately connect and relate with him.”
Alicia Davenport, licensing director at DRi, which handles the licensing programme, added: “2018 is going to be a really big year for Boofle – ten years on and a huge success at retail, the brand is an exciting and very relevant proposition in today’s extensive cute market and we can’t wait to see the new ranges hit stores.”
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