View our Spring Fair 2018 picture gallery

We bring you a flavour of some of the licensing execs and activity at the show.

This week’s Spring Fair – held at Birmingham’s NEC from February 4-8 – was another strong affair, with the licensing sector certainly making its presence felt.

From classic brands such as Peter Rabbit, Harry Potter and Star Wars, through to newer lifestyle favourites like Pusheen and newcomers including Molang and Line Friends, licences were evident across pretty much all of the 20 halls.

In addition – as our Licensing Lookout, Ian Downes from Start Licensing – points out in his column this week, there was also a healthy number of examples from the worlds of art, brands, music and celebrity. You can read more here.

We’ve put together our own pictorial highlights reel below – from the showfloor through to the networking:

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Horrible Histories
 
Rocket Licensing, the licensing agent in the UK and Eire for the popular award-winning children’s history brand Horrible Histories (published by Scholastic), has announced a new Horrible Histories experiential partnership with Leeds Castle in Kent....
Bellas_SaraMiller
 
Sara Miller of Sara Miller London explains why the brand supports the Brand & Lifestyle Licensing Awards....
Bluey
 
Maurizio Distefano Licensing, Italian agent for the BBC Studios’ property Bluey, has announced a busy start to 2025 for the popular animated hit as the Bluey licensing programme continues to grow and production gets under way on the first-ever Bluey feature film for cinemas....
Hello Kitty
 
Sanrio has announced the launch of dedicated Hello Kitty and Friends YouTube channels in Hindi, Tamil, and Telugu. Fans can now enjoy their favourite episodes and special content in their preferred language, making Sanrio’s popular characters more accessible to audiences across India and beyond....
Taiwan
 
This year, Taiwan is making its first-ever appearance at the Bologna Licensing Trade Fair/Kids (BLTF/K), presenting a selection of established and emerging IPs to the European market....
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.