Mixed martial arts brand is running a year-long celebration to mark the milestone.
Martial arts brand UFC is marketing its 25th anniversary in 2018 and will be celebrating with a year-long plan of activity.
The organisation has unveiled commemorative 25th anniversary logos which will be used throughout the year.
The logo combines the silver anniversary with UFC’s Octagon symbol – the symbol debuted at UFC 1: The Beginning, which took place on Friday November 12, 1993 in Denver, Colorado.
The 25th anniversary commemorative logos, along with additional creative designs, will be integrated into UFC broadcasts, across social and digital platforms, in-Octagon branding, UFC Fight Night collection, event posters, fan activations and merchandise throughout 2018.
“What started as an idea in 1993 to put on the best fights with the best fighters in the world has changed the face of sports,” said UFC president Dana White.
“I heard the word ‘no’ over and over and we faced a ton of challenges, but UFC bounced back each time, bigger and better, to build legends and superstars, while creating some of the most memorable events in the history of sports.
“The first 25 years have been amazing and we’re just getting started.”
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