This ad will be closed automatically in X seconds.

Roald Dahl unveils Eden Project Halloween event

‘Halloweden’ initiative runs from October 21-29 at popular Cornwall visitor attraction.

The Roald Dahl Literary Estate has teamed up with Cornwall’s popular Eden Project visitor attraction for a special Halloween takeover.

Dubbed ‘Halloweden’, the initiative will see visitors pitted against villains springing from the pages of some of Roald Dahl’s most popular books.

Running from October 21-29, Roald Dahl’s Halloweden will consist of a terrifying trail of immersive experiences across Eden based on five of the most iconic stories.

These include The Witches, Fantastic Mr Fox, The Twits, The BFG and Matilda.

Polly Randle, Eden live project lead, said: “This Halloweden is going to be extra special with the addition of some of the scariest and most memorable villains from everyone’s favourite Roald Dahl’s stories.

“We’re delighted to have the involvement of the Roald Dahl Literary Estate in creating this unique and imaginative programme that is all set to delight – and terrify – all our visitors.”

Bernie Hall, marketing director at Roald Dahl Literary Estate, added: “We are thrilled to be working with Eden during the Halloweden event this year as it provides the perfect opportunity for some of our most infamous villains to be a part of one of the most popular events in the UK and at Eden, and for visitors to be able to experience this enchanting event.

“It has been fantastic to further our relationship with Eden which began with the Biomes hosting LEGO Billy for Roald Dahl Day this year.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.