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Hello Kitty teams with streetwear brand GCDS

Italian streetwear label unveiled new capsule collection at Milan Fashion Week.

Hello Kitty’s latest fashion collaboration has been revealed by Italian streetwear brand, GCDS.

The label partnered with the Sanrio property to create a capsule FW17/18 collection featuring the character. Items included hoodies, tees, wool knitteed pieces and accessories among others.

The character was given a street style and ‘urban vibe’ for the collection, which was shown by GCDS at Milan Fashion Week before hitting its stores and online.

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