Company to create soft toy birds with sound after deal is struck by Brands with Influence.
Soft toy and gift specialist Wild Republic is once again working with RSPB, after Brands with Influence brokered a deal for it to create soft toy birds with sound.
Wild Republic enjoyed a number of years selling RSPB-branded birds and, having gone through a process of redesigning and improving its plush, felt it was the perfect time to once again work with the organisation.
“It’s terrific to have Wild Republic back on board with this licence,” commented Dom Wheeler from Brands with Influence.
“The range of quality birds with sound now encompasses 21 different British wildlife birds and Wild Republic is working with the RSPB to extend the offering, continuously redesigning and encouraging collectability.”
Wild Republic’s Phil White added: “As our plush and toys come with an educational slant, what better partner for us than the RSPB who themselves are continuously working hard to convey similar nature based messaging to their key audiences.
“Our plush birds with sound are sold into a wide variety of retail outlets from garden centres to zoos, museums to toy shops and of course the RSPB themselves, so importantly, the brand’s messaging is spread far and wide.”
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