More than 20 exhibitors will donate over 150 products representing 60 brands.
Brand Licensing Europe has revamped the Product Showcase at next month’s event – with over 20 exhibitors, 60 brands and 150 products being featured.
Adult licensing – covering categories including apparel and accessories, giftware, stationery, health and beauty, food and drink, electronics and furniture – will be at the forefront, with products being displayed as they would in-store.
Exhibitors taking part in the showcase include: Historic Royal Palaces, Chupa Chups, Beanstalk, Natural History Museum, Global Icons, V&A, CAA-GBG, Science Museum Group, TF1, Golden Goose, Pink Key Consulting and Brandgenuity among others.
Brands will include Black & Decker, Paris Hilton, Bailey’s, Pringles, Nicole Scherzinger, Oasis, Men’s Health and the All Blacks to name just a few.
“This year’s BLE Product Showcase is a sophisticated retail outlet with products being displayed as they would in-store, including Matthew Williamson wallpaper backdrops, homeware displayed beautifully, clothing hung on rails ready for browsing… everything in the ‘store’ will be product that retailers can sell,” said Anna Knight, brand director, BLE.
“By shining a light on the sheer variety and diversity of licensed products from this area of the industry we can show retailers just how innovative brands and licensees are and inspire and encourage them to think about stocking new – and wider – ranges.”
From the museum/heritage sector, for example, Historic Royal Palaces will showcase items from The Palace Collection with Hobbs, launching autumn 2017, as well as licensed ranges from its homewares partners; Natural History Museum has donated a range of greeting cards, which has been produced in partnership with Moonpig; while V&A and IWM have submitted giftware.
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