Character World welcomes new Minions lines

New range includes duvets, cushions, towels, ponchos, curtains and more.

Character World has launched an exclusive Minions-inspired range, as it looks to take advantage of the success of Despicable Me 3 at the box office.

The new range includes duvets, cushions, towels and ponchos in a variety of designs, as well as a fleece blanket, bean bag, rug and curtains.

It is available across the UK and Europe.

Tim Kilby, brand director at Character World, said: “Anyone who has seen the Despicable Me movies cannot help but love the playful, mischievous characters and there is clearly huge excitement around the latest instalment in the franchise.

“Our previous Despicable Me ranges have all proved hugely popular with consumers and we anticipate this range will see high demand among current fans, as well as sparking a whole new generation of Despicable Me fans.”

Character World already works with Universal Brand Development on brands such as The Secret Life of Pets and Jurassic World.

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